Quant research when I don’t like doing surveys. Is it possible?
I’m currently a Senior UXR at a Fortune 500. I’m mixed methods on paper and have a social and data science background. I’m comfortable with R and Python and I can survive in SQL. I don’t like doing survey research (sorry if I offend the survey methodologists here!). I can do it just fine, but in comparison to qual research, I find it harder to manage expectations. We don’t have access to a survey panel so getting a sufficient sample size is tough and “directional” insights are not enough. Sure, I can interview 10 people and feel confident in those insights. I can’t say the same for a quick survey. I just find survey research to be risky given all the constraints of my role.
Are there quant UXRs that don’t do survey work? For survey UXRs, how do you push back on survey requests that you know would yield bad insights? I’ve been interested in behavioral log analyses but I don’t hear UXRs talking about it.