struggling to understand what actually drives responses in outreach
i have been trying different approaches to reach potential clients and one thing that keeps coming up is how inconsistent the results are
the same type of message, sent to a similar profile, can perform completely differently from one week to the next
it makes it difficult to tell whether something is actually improving or if it just happened to land at the right time
i expected this process to be more systematic, but it often feels harder to identify what is actually working
would be interested to hear how others approach this without constantly changing everything