Hi guys, honestly I almost have no idea how facebook ads work, I’m figuring it out as I go. We are promoting a festival that is already pretty old. On our ad set in custom audiences we have put page followers, because we mainly need the people who already know the festival to find out this year’s program. But when the ads start running, in the stats it’s much bigger percentage of non-followers than followers.
I’m looking at the old models they used, in which they got more followers than non-followers to see the post, but the part with the custom audience is the same.
What should I do so my posts will be engaged more with the followerers?
(the rest of the model just includes a few locations, and nothing else that its special except in detailed targeting we put people who are interested in “music”)