Is it just me or is Meta Ads setup excessively complicated ?
I just launched a business and I have been trying to setup a meta Ads manager account to run ads and manage my posts across Instagram and Facebook. Given that, I have already spent an insane amount of time setting up the account.. between identity bugs (Meta AI called it ghost identity loop) , phone number issues, and profile verifications I feel like I am spending more time doing the setup than building my ads strategy.
Is this normal ? I have worked in Ad Tech for many years, using a variety of DSPs and Ads Manager, and frankly I have never seen a UI/Workflow so excessively complicated and buggy