u/HeadEscape8168

5 years doing CRO/SEO, I started building a public teardown library of the best websites.

Every site scored on the same 8-axis rubric (SEO depth, distribution, moat, funnel, social proof, self-serve, motion, coverage).

Started with Ramp. Score: 94.

The 5 plays I analyzed:

• Multi-axis programatic SEO: 50 pages from one template for all their persona pages.
• Productized switching motion: turning the biggest objection into a workflow
• Free-tools ecosystem at scale: 20+ ungated tools as a TOFU content.
• Proprietary data: SEO moat for their Economics Labs to be perceived as a leader and get backlinks
• Partner directory as a public flywheel

Plan is to analyze the best websites across SaaS, fintech, dev tools, consumer.

Before I scale this, I'd really like feedback from this sub:

• Is the rubric the right depth, or too much?
• Are the strategic plays the part you'd actually save?
• What would make you share a teardown like this with your team?

Full Ramp teardown

And, what company should I score next?