u/Head-Past-3629

**This is not a rant.**I’ve been a journalist now for 8 years, and I can now well and truly say that I have more in common with a creator than a journalist. I cover automobiles so I started quite traditionally, writing pieces that enthusiasts love to read and diving deep into how cars drive and their tech.

But over time, I’ve evolved, to a point now where I spend more time trying to play the next reel hook, the next viral post and the next algo-friendly storyboard than actually driving a car and picking it apart. The funniest thing is that I enjoy it, finding that balance between reach and credibility. I draw a new kind of satisfaction now from seeing a traditional car magazine that was quite resistant to change, now holding up against content creators who’ve come up through an entirely different journey.

Being a part of a major media conglomerate has its advantages, but in this journey its been a bit of a handicap. You can’t relate as easily with the viewer, your personal brand is quite subdued but you have the safety net and ready distribution.

I’m quite proud that I have managed 12.5M+ reach on Instagram and 15M+ reach on YouTube Shorts

What's been working for us?

-Being consistent 

-Catching trends/news in the niche quickly

-Raw, conversational style

-Adding value: can be a fact, some information or diving deeper into a subject/product than others have. 

-Early hook and smooth delivery

What do you think of this? Also, what’s your journey been like over the last couple of years? I’m eager to know more since I’m now thinking a transition into marketing might just be the way to go for me. I've gone through some formal marketing training to follow this path, just dont know how to go about it.

I’ve been a journalist now for 8 years, and I can now well and truly say that I have more in common with a creator than a journalist. I cover automobiles so I started quite traditionally, writing pieces that enthusiasts love to read and diving deep into how cars drive and their tech.

But over time, I’ve evolved, to a point now where I spend more time trying to play the next reel hook, the next viral post and the next algo-friendly storyboard than actually driving a car and picking it apart. The funniest thing is that I enjoy it, finding that balance between reach and credibility. I draw a new kind of satisfaction now from seeing a traditional car magazine that was quite resistant to change, now holding up against content creators who’ve come up through an entirely different journey.

Being a part of a major media conglomerate has its advantages, but in this journey its been a bit of a handicap. You can’t relate as easily with the viewer, your personal brand is quite subdued but you have the safety net and ready distribution.

I’m quite proud that I have managed 12.5M+ reach on Instagram and 15M+ reach on YouTube Shorts

What's been working for us?

-Being consistent 

-Catching trends/news in the niche quickly

-Raw, conversational style

-Adding value: can be a fact, some information or diving deeper into a subject/product than others have. 

-Early hook and smooth delivery

What do you think of this? Also, what’s your journey been like over the last couple of years? I’m eager to know more since I’m now thinking a transition into marketing might just be the way to go for me. I've gone through some formal marketing training to follow this path, just dont know how to go about it.

This is not a rant. I’ve been a journalist now for 8 years, and I can now well and truly say that I have more in common with a creator than a journalist. I cover automobiles so I started quite traditionally, writing pieces that enthusiasts love to read and diving deep into how cars drive and their tech.

But over time, I’ve evolved, to a point now where I spend more time trying to play the next reel hook, the next viral post and the next algo-friendly storyboard than actually driving a car and picking it apart. The funniest thing is that I enjoy it, finding that balance between reach and credibility. I draw a new kind of satisfaction now from seeing a traditional car magazine that was quite resistant to change, now holding up against content creators who’ve come up through an entirely different journey.

Being a part of a major media conglomerate has its advantages, but in this journey its been a bit of a handicap. You can’t relate as easily with the viewer, your personal brand is quite subdued but you have the safety net and ready distribution.

I’m quite proud that I have managed 12.5M+ reach on Instagram and 15M+ reach on YouTube Shorts

What's been working for us?

-Being consistent 

-Catching trends/news in the niche quickly

-Raw, conversational style

-Adding value: can be a fact, some information or diving deeper into a subject/product than others have. 

-Early hook and smooth delivery

What do you think of this? Also, what’s your journey been like over the last couple of years? I’m eager to know more about developing a personal branding strategy in this scenario.

This is not a rant. I’ve been a journalist now for 8 years, and I can now well and truly say that I have more in common with a creator than a journalist. I cover automobiles so I started quite traditionally, writing pieces that enthusiasts love to read and diving deep into how cars drive and their tech.

But over time, I’ve evolved, to a point now where I spend more time trying to play the next reel hook, the next viral post and the next algo-friendly storyboard than actually driving a car and picking it apart. The funniest thing is that I enjoy it, finding that balance between reach and credibility. I draw a new kind of satisfaction now from seeing a traditional car magazine that was quite resistant to change, now holding up against content creators who’ve come up through an entirely different journey.

Being a part of a major media conglomerate has its advantages, but in this journey its been a bit of a handicap. You can’t relate as easily with the viewer, your personal brand is quite subdued but you have the safety net and ready distribution.

I’m quite proud that I have managed 12.5M+ reach on Instagram and 15M+ reach on YouTube Shorts

What's been working for us?

-Being consistent 

-Catching trends/news in the niche quickly

-Raw, conversational style

-Adding value: can be a fact, some information or diving deeper into a subject/product than others have. 

-Early hook and smooth delivery

What do you think of this? Also, what’s your journey been like over the last couple of years? I’m eager to know since I’m now thinking a transition into marketing might just be the way to go for me.

This is not a rant. I’ve been a journalist now for 8 years, and I can now well and truly say that I have more in common with a creator than a journalist. I cover automobiles so I started quite traditionally, writing pieces that enthusiasts love to read and diving deep into how cars drive and their tech.

But over time, I’ve evolved, to a point now where I spend more time trying to play the next reel hook, the next viral post and the next algo-friendly storyboard than actually driving a car and picking it apart. The funniest thing is that I enjoy it, finding that balance between reach and credibility. I draw a new kind of satisfaction now from seeing a traditional car magazine that was quite resistant to change, now holding up against content creators who’ve come up through an entirely different journey.

Being a part of a major media conglomerate has its advantages, but in this journey its been a bit of a handicap. You can’t relate as easily with the viewer, your personal brand is quite subdued but you have the safety net and ready distribution.

I’m quite proud that I have managed 12.5M+ reach on Instagram and 15M+ reach on YouTube Shorts

What's been working for us?

-Being consistent 

-Catching trends/news in the niche quickly

-Raw, conversational style

-Adding value: can be a fact, some information or diving deeper into a subject/product than others have. 

-Early hook and smooth delivery

What do you think of this? Also, what’s your journey been like over the last couple of years? I’m eager to know since I’m now thinking a transition into marketing might just be the way to go for me.

This is not a rant. I’ve been a journalist now for 8 years, and I can now well and truly say that I have more in common with a creator than a journalist. I cover automobiles so I started quite traditionally, writing pieces that enthusiasts love to read and diving deep into how cars drive and their tech.

But over time, I’ve evolved, to a point now where I spend more time trying to play the next reel hook, the next viral post and the next algo-friendly storyboard than actually driving a car and picking it apart. The funniest thing is that I enjoy it, finding that balance between reach and credibility. I draw a new kind of satisfaction now from seeing a traditional car magazine that was quite resistant to change, now holding up against content creators who’ve come up through an entirely different journey.

Being a part of a major media conglomerate has its advantages, but in this journey its been a bit of a handicap. You can’t relate as easily with the viewer, your personal brand is quite subdued but you have the safety net and ready distribution.

I’m quite proud that I have managed 12.5M+ reach on Instagram and 15M+ reach on YouTube Shorts

What's been working for us?

-Being consistent 

-Catching trends/news in the niche quickly

-Raw, conversational style

-Adding value: can be a fact, some information or diving deeper into a subject/product than others have. 

-Early hook and smooth delivery

What do you think of this? Also, what’s your journey been like over the last couple of years? I’m eager to know since I’m now thinking a transition into marketing might just be the way to go for me.

I'm a journalist who is now trying to see how my content strategy skills might be releveant. This means asking founders who have built subsstaintial online businesses across niches to learn how content has worked for them.

I'm especially interested to know how effective AI content has been in conversions. Also, how deeply do you think of content in your business?

I'm a content strategist and brand marketer with a strong foundation in media, audience development, and digital storytelling. I specialize in content strategy, planning, and ideation that drives measurable brand growth across platforms.

With a background in journalism and formal training in Strategic Brand Management (MICA), I bring a hybrid perspective—data-backed storytelling + brand-first thinking.

I have built and scaled high-impact content ecosystems with:

-12.5M+ reach on Instagram

-15M+ reach on YouTube Shorts

-1.1M+ long-form YouTube views

-500K+ annual web traffic

Experienced in translating audience insights into multi-platform content strategies for brands, with the ability to extend this expertise beyond automotive into lifestyle, tech, culture, and consumer brands

I'm looking for freelance gigs to make rent! So do drop any leads you might have.

I'm a content strategist and brand marketer with a strong foundation in media, audience development, and digital storytelling. I specialize in content strategy, planning, and ideation that drives measurable brand growth across platforms.

With a background in journalism and formal training in Strategic Brand Management (MICA), I bring a hybrid perspective—data-backed storytelling + brand-first thinking.

I have built and scaled high-impact content ecosystems with:

-12.5M+ reach on Instagram

-15M+ reach on YouTube Shorts

-1.1M+ long-form YouTube views

-500K+ annual web traffic

Experienced in translating audience insights into multi-platform content strategies for brands, with the ability to extend this expertise beyond automotive into lifestyle, tech, culture, and consumer brands

I'm looking for freelance gigs to make rent! So do drop any leads you might have.

I'm a content strategist and brand marketer with a strong foundation in media, audience development, and digital storytelling. I specialize in content strategy, planning, and ideation that drives measurable brand growth across platforms.

With a background in journalism and formal training in Strategic Brand Management (MICA), I bring a hybrid perspective—data-backed storytelling + brand-first thinking.

I have built and scaled high-impact content ecosystems with:

-12.5M+ reach on Instagram

-15M+ reach on YouTube Shorts

-1.1M+ long-form YouTube views

-500K+ annual web traffic

Experienced in translating audience insights into multi-platform content strategies for brands, with the ability to extend this expertise beyond automotive into lifestyle, tech, culture, and consumer brands

I'm looking for freelance gigs to make rent! So do drop any leads you might have.

I'm a content strategist and brand marketer with a strong foundation in media, audience development, and digital storytelling. I specialize in content strategy, planning, and ideation that drives measurable brand growth across platforms.

With a background in journalism and formal training in Strategic Brand Management (MICA), I bring a hybrid perspective—data-backed storytelling + brand-first thinking.

I have built and scaled high-impact content ecosystems with:

-12.5M+ reach on Instagram

-15M+ reach on YouTube Shorts

-1.1M+ long-form YouTube views

-500K+ annual web traffic

Experienced in translating audience insights into multi-platform content strategies for brands, with the ability to extend this expertise beyond automotive into lifestyle, tech, culture, and consumer brands

I'm looking for freelance gigs to make rent! So do drop any leads you might have.