Anyone else worried their products don’t show up in AI search?
I run a small ecommerce store and I feel like I’m watching something shift in real time.
Customers aren’t just Googling anymore. They’re asking ChatGPT what to buy.
At first I didn’t think it mattered.
But then I started testing it.
When you ask AI for product recommendations, it gives you a few options and that’s it. No pages of results, no comparing, just “here’s what you should buy.”
And that’s when it hit me:
If your product isn’t in those answers, you’re not just ranking lower… you’re invisible.
I checked a bunch of queries in my niche and most of my products don’t show up at all. Meanwhile a few competitors keep getting recommended over and over again.
It doesn’t even seem tied to who has the best product or biggest brand. It’s more about who’s mentioned across content, comparisons, different sites.
Which honestly feels like early SEO all over again, except now there are only a few spots instead of a whole first page.
I don’t know if this is happening fast or if I’m early, but it feels like one of those things that suddenly matters a lot.
I started looking into AEO (answer engine optimization) and ended up joining the waitlist for rankler. ai to test it. Feels like something I probably shouldn’t ignore.
Anyone else here is thinking about AI search yet or just sticking to normal SEO for now?
