Hey everyone 👋
Wanted to ask something specific to creators here who are 40+ and based in the US.
Lately, I’ve been noticing a shift in the type of content that performs well in the wellness niche:
- More casual, talking-to-camera videos
- Less polished / less “influencer-style”
- More relatable, everyday delivery
It feels like audiences are responding way more to authenticity vs highly produced content.
Especially with topics like:
- Supplements
- Daily routines
- Personal experiences
Curious if anyone else here has seen similar trends?
👉 If you’re 40+, are your videos performing better with this style?
👉 Or are you still seeing polished content win?
Would be interesting to hear what’s actually working right now.