
Held on Earth Day, this CBC event brings together Canadian creators, researchers, climate leaders, and media experts to ask a simple question: how can we tell better climate stories and make film and TV production greener?
It covers real, useful ideas, including:
• how to tell climate stories without leaving people hopeless
• how climate themes can fit into dramas, kids’ shows, reality TV, and documentaries
• how productions can cut emissions from travel, transport, power, and AI use
• how projects like Carter’s Project are helping B.C. communities track air quality
This is where CBC plays a role that matters. Climate change is not just a science story or a politics story. It is a community story, a family story, a health story, and a future-of-Canada story. When CBC helps creators tell those stories well, it helps Canadians understand what is happening and what we can do about it.
One quote from the session says it well: “We need to stop looking for only the climate story and start looking for the climate angle in every story.”
You’d be hard pressed to find this kind of program in for-profit media. CBC can do it because its job is bigger than chasing clicks. It helps Canadians learn, connect, and see the future we can build together.
Watch here: