




De-influencing the New paid marketing trend Inframe Chetali Chadha
I told you guys for months that this entire de- influencing series is a scam. Every video is an opportunity either to put a brand under pressure so that they start working with the creator or do paid promotions under the title of authentic reviews
This time I come with proof, in the first reel Chetali is showing how she’s doing a new series one product, one verdict and reviewing the PhD sunscreen
But a simple search on Instagram shows you that since end of April, they also have been running a campaign with various influencers. This proves to you that right now there is a campaign going on and this is not an unsponsored review, but a sponsored review!
This woman always acts like she’s the most honest person out there, but look at how shady her behavior is.
I honestly prefer influencers who will put #ad which is still something sketchy, but at least they are being honest at some level. Here she is completely manipulating an entire style of content, creation, and her entire audience.
What do you feel about this de influencing style of videos?