u/Fine-Variety-9759

Has anyone actually gotten clients/leads from manufacturing companies through LinkedIn, cold email, or calls without having strong industry connections?

Our ICP is around 50–100 employee manufacturing companies for IT support/services, but one of my friends told me that in manufacturing, only direct relationships and referrals work — cold outreach usually doesn’t.

Just trying to understand if this is realistically possible or if I’m chasing something unrealistic.

I want to help manufacturing companies with IT-related work and software support, but I’m trying to understand the practical side of how people usually connect with companies in this space.

Manufacturing seems very different compared to other industries when it comes to communication and relationship building.

If you’ve worked with manufacturing companies before, what’s usually the best way to reach out and start the first conversation? Phone calls, email, LinkedIn, referrals, something else?

Also, who is typically the first person you talk to inside the company?

Just trying to learn how things actually work in this industry from people with real experience.

I want to help manufacturing companies with IT-related work and software support, but I’m trying to understand the practical side of how people usually connect with companies in this space.

Manufacturing seems very different compared to other industries when it comes to communication and relationship building.

If you’ve worked with manufacturing companies before, what’s usually the best way to reach out and start the first conversation? Phone calls, email, LinkedIn, referrals, something else?

Also, who is typically the first person you talk to inside the company?

Just trying to learn how things actually work in this industry from people with real experience.