I’m pretty new to dropshipping and could really use some honest feedback from people who’ve been doing this longer.
I launched a product in the anti-aging niche, and on paper everything looks solid:
- Clean website (modeled after other successful stores)
- Decent product with a clear value prop
- Native ads are getting traction
Here’s what’s confusing me:
- ~$20 spent
- ~200 clicks
- ~15% CTR
- ~$0.10 CPC
- 0 sales
From what I’ve researched, those traffic numbers don’t seem bad at all—if anything the CTR feels really high. So people are clearly interested enough to click… but once they land, nobody is buying.
I’m trying to figure out where the breakdown is:
- Is this just low-intent traffic from native?
- Does this mean my landing page isn’t convincing enough?
- Is it normal to see 0 conversions at ~200 clicks in this niche?
- Or am I missing something obvious like needing an advertorial/pre-sell page?
Would really appreciate any insight on what you’d check or fix first in this situation.