I completed 12th, started BBA in Marketing, but dropped it midway. College didn’t feel aligned at that point, so I shifted direction and started learning digital marketing.
I did a work-from-home internship, then moved to Gurugram in May 2023 and started working in a marketing agency as a Social Media Marketing Manager.
Fast forward to now:
• 3+ years of experience in digital marketing
• Currently working at a startup ed-tech startup as a social media marketing manager
• Hands-on with Meta ads (campaigns, optimization, scaling)
• Also design creatives and manage social media
• Strong understanding of marketing strategy
• Started BBA in Marketing (ongoing)
• Also tried building my own startup (still in early/building phase)
On paper, things look decent… but I feel a bit stuck and unclear.
I’m confused about what direction to take next:
• Should I go deeper into performance marketing (Meta ads, scaling, funnels)?
• Should I move towards full-stack marketing (branding + strategy + ads)?
• Should I focus on building my own startup seriously?
• Or should I aim for bigger companies / better roles?
I don’t want to just keep working and then realize after 2–3 years that I didn’t grow in the right direction.
Would really appreciate advice from people in marketing/startups or those ahead in their careers.
What would you do if you were in my place?
#careeradvice #digitalmarketing #performanceMarketing #startups #india #metaads #marketingstrategy #buildinpublic