u/ExtraStrengthCafe

For example, I have a PMax without a vehicle feed for Ford finance and leasing offers. In it, there are multiple asset groups with one for each model since the offer and images are different.

I mostly use the same audience. Are custom intention/interest segments important enough to have a different audience per asset group? I would be copying and pasting my search terms so I'm not sure if it's worth it or helpful.

Currently, I use something like this as a general audience signal:

• Customer list excluded (Campaign settings)
• Customer list (Within the audience as a signal)
• Model-specific phrases in the search themes
• Ford in-market
• GA4 remarketing lists

For those who use imported GA4 events as conversions, which setting do you guys use and why?

This is about the "Paid and organic channels" and "Google paid channels" options within conversion management.

Is it possible to conquest visitors of competitor websites using PMax? My team been using the "people who browse websites similar to" feature in custom segments to do so, but it clearly targets a general audience rather than specific visitors. It's used as a signal too.

I'm trying to get as close as I can by giving additional signals like search terms, custom intentions, and excluding a list of all of our visitors.