Starting to think AI is making outreach less differentiated, not more
I keep seeing people talk about how AI is making outreach better, but honestly I feel like it’s also making everyone sound exactly the same.
Everyone has AI-written emails now. AI personalization. AI prospecting. AI research. And some of it actually is pretty good. But because everyone’s using similar tools/prompts, it feels like the only thing that really stands out anymore is whether people actually trust you.
Warm intros, referrals, existing relationships, reputation, etc.
Maybe I’m wrong, but cold outreach feels less effective now than it did before all the AI stuff exploded, even though the messages themselves are technically “better.”