u/EssayerX

Have you listened to this?

What did you think?

I’ve recently started a B2B media advisory business, helping marketers to capture value by strengthening media governance.

My prospecting activity has largely been outreach to clients via email, phone and text.

I’ve had opinion pieces published in trade press and have been regularly posting content on LinkedIn and it feels this is effective at driving awareness but it’s not resulting in in-bound leads.

I’m interested in perspectives on the relative merit of investing in things like the below to drive inbound leads:

Google Paid Search
LinkedIn Premium
LinkedIn Sales Navigator
LinkedIn Boosted Posts

My ICP is businesses spending $5M to $25M on paid advertising, across digital and traditional media, who work with a media agency, preferably a HoldCo. In my country 🇦🇺, there’s probably about 100 of these, so it’s not a market of 1,000s.

I’d love any thoughts/perspectives.

People say it’s cheaper to ski Japan than Australia. Have they costed a ski trip to Japan for a family of 4 lately?

I can’t see how you get much change out of $25K for a 7 day trip to Niseko with a day or two in Tokyo. In reality it’s probably $30K+ with transfers and equipment hire.

I can’t see much accomm for less than $1K per night. I suppose we could save some money by flying Garuda via Jakarta 😬

What am I doing wrong?