u/EntertainmentTop8778

I have much experience with Amazon Ads and am new to Meta Ads.

With Amazon, a main aspect is to iterate your Bids, basically the CPC you'll get (or not get if too low). With Meta, it seems as if it just "generates" your CPC/CPA without pne having any control over it.

Am I missing something?

When do I use the same Ad Set, a new Ad Set and when a new Campaign?

I set up one campaign (CBO) and started testing 3 Creatives in one Ad Set. Now, I have to kill two of those Creatives and I want to test another three.

How do I go about it? Do I set up something new, or mix the new tests with the one winner Creative?