u/Enough_Protection_96

I want to know your experience about it, specially when you're launching a new product. Thanks!

I just finished my MVP and I need to start working on marketing, but I don't know where I should start.

I've read about creating free tools, writing articles that compare my tool with competitors, posting on social media every day, and offering help using your tool on Reddit, but I feel like I'm still not seeing the whole picture.

I'm interested in hearing your thoughts guys, especially when your niche isn't active on Reddit.

Thanks!

Noticed this across multiple projects last year. Smart, articulate people who can hold a 45-minute call without losing the thread show up on set and go completely circular the moment the camera rolls. Same person, different format, completely different output.

The specific thing that changed after COVID is that people stopped preparing for conversations. Zoom rewards improvisation. You can ramble, backtrack, recover mid-sentence. Nobody's counting takes. After a few years of that, arriving at a real set with lights and a crew feels higher stakes, but their preparation is the same as a Monday standup. The brain doesn't switch modes on its own.

The one thing that consistently fixed this for me was sending a one-page framing document 48 hours before the shoot. Not the question list, that just produces rehearsed non-answers. Something that tells them what the video is trying to accomplish, what their role in the story is, and two or three specific moments from their own experience worth drawing out.

People showed up actually thinking about the conversation instead of showing up to perform for a camera. Footage quality jumped. Edit time dropped.

The problem is this step almost never exists formally in production workflows. It lives in the grey zone between pre-production and client management, so nobody owns it. It's not on the shot list, not in the budget, not on anyone's checklist. It takes 30 minutes to write and probably saves 3 hours in the edit.

Anyone else building this into their standard process, or still treating it as a nice-to-have?