Meta browser kills my spotify ads
Anyone else struggling with Meta ads + Spotify lately?
I’m running Meta ads (Instagram/Facebook) to promote Spotify playlists. This actually worked pretty well in the past.
Now the problem is:
I’m using a Hypeddit landing page, but when people click through to Spotify, the link opens inside the Meta in-app browser instead of the actual Spotify app.
So users land on Spotify web, not logged in, and conversion basically dies there.
Is there currently ANY working solution that reliably opens the Spotify app directly on both iPhone and Android?
Things like:
- spotify: links
- app deep links
- ?si= parameters
- universal links
…all seem inconsistent or broken inside the Meta browser.
Honestly I don’t understand why Meta itself has zero interest in fixing this, because right now running Spotify ads through Meta feels almost pointless.
Would really appreciate if someone found a workaround that still works in 2026.