u/Emergency-Shine1377

I’m in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, if you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I’m in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, if you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I’m in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, if you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I’m in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, If you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I'm in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, If you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I'm in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, and so on. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, If you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I'm in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, and so on. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, If you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!

I'm in the early stages of building a women's sleepwear brand in India. Before I go any further, I genuinely want to understand what real people feel is missing. I'm at the research stage and want real answers before I make decisions.

Here's the basic idea: affordable luxury sleepwear (Rs. 2000-4500 for a set), 100% natural fabrics (thinking cotton and linen blends), and minimal and clean designs but with some fun elements like colours, bows, etc. Also open to incorporating some Indian elements if that's something people like.

I genuinely want to know:

• What do you currently buy for sleepwear and where from? (Indian brands, international, random Amazon finds?)
• What frustrates you most about options currently available in India?
• What would make you actually spend ₹3,000+ on a pyjama set – what would it need to be/feel/look like?
• What colours and silhouettes do you actually want – something you'd actually wear?
• Anything you feel is totally missing from the Indian sleepwear market that no one is doing?
• Would Indian craft elements in sleepwear appeal to you or feel like too much for something you're sleeping in?

Also, If you've shopped from Indian sleepwear brands, I'd especially love to hear what you thought. Thank you so much!