u/Electronic-Scale-226

I’ve been seeing this new cola brand called Kinza, and I’m honestly confused about its pricing. Why is it being sold at the same price as Pepsi and Coca-Cola when it’s not even an international brand?
If Kinda is supposed to be a local alternative or a cheaper substitute for big brands, shouldn’t its price reflect that? Usually, new or local brands start off more affordable to attract buyers, so matching the price of established giants feels strange.
Has anyone tried it or knows why they’re pricing it this way? Curious to hear what others think.