Question for people with apps: how much does ASO actually matter?
I’ve been going down the ASO rabbit hole recently because I’m working on something related to app growth.
One thing I keep noticing is that a lot of apps seem to put way more effort into building the product than into the actual App Store / Google Play page. Which makes sense, obviously, but it also feels like a missed opportunity.
Sometimes the screenshots don’t explain the app quickly, or the title is too broad, or the description sounds like it was written once and never touched again.
For people who have launched apps: did improving the store listing actually make a difference for you?
I’m curious what mattered most:
screenshots, keywords, reviews, app name, pricing, localization, or something else?
Would love to hear real experiences, especially from indie devs or small teams.