May? I believe it is the most garbage and bug filled month on Meta.
I called it right at the beginning, and by the looks of it, May truly is and will be the absolute worst month for performance and platform bugs in at least the last year. The worst part is I do not see any way around it. It is useless to test a thousand creatives or build incredible campaigns when the core system is completely broken. Meta simply stopped giving a fuck this month and messed with everything all at once. The narrative that only small advertisers are crying and complaining here or on Twitter is dead. The big players are suffering too. And the ones who claim they are not? They are either lying or just reserving the right to cry in bed at night.
I have never seen traffic quality this awful. It feels like Meta is just sending ViewContent audiences to the site. It is completely unqualified traffic. My cost per purchase literally doubled in price. If you really look at it, Meta has not delivered a single performance improvement so far with their bullshit Artificial Intelligence. The algorithm is way worse than it was before the AI, it is dumber than ever. We are just participating in another one of Zuck's billionaire delusions.