▲ 2 r/ecommerce
People who engage in digital e-commerce, if I sell a digital product that comprises eight products (such as planners), is it more advantageous to sell three related planners as a bundle and market it as a system? For instance, a productivity system that includes daily, weekly, and monthly planners for $7.99, with a freebie included with every purchase,
like should I divide the eight products into three to four systems and price each one at $7.99, followed by an upsell of the entire system for $24.99?
Alternatively, should I sell each product individually and introduce savings bundles, such as “Buy two, get one free” discounts, and then upsell the complete system? Which approach is more effective in reducing friction and increasing sales?
u/Densesmars33 — 12 days ago