u/DanHodderfied

I’m currently employed as a marketing manager and have worked as a B2B “everything guy” for 10 years.

I’d like to niche down and become highly experienced in a singular field. Over the past decade, I’ve learnt that I’m most interested in PPC, Google Ads specifically.

I’m already basic/intermediate here. I have hands on experience, achieving a decent ROI, with tracking set up, etc.

Long term, I’d like to freelance in this field as a side/potentially full time gig.

I would like some advice from those that have already done this, and, what courses would you recommend? I am part of CIM at member level, so I’ll probably start there in terms of formal training.

I’m currently employed as a marketing manager and have worked as a B2B “everything guy” for 10 years.

I’d like to niche down and become highly experienced in a singular field. Over the past decade, I’ve learnt that I’m most interested in PPC, Google Ads specifically.

I’m already basic/intermediate here. I have hands on experience, achieving a decent ROI, with tracking set up, etc.

Long term, I’d like to freelance in this field as a side/potentially full time gig.

I would like some advice from those that have already done this, and, what courses would you recommend? I am part of CIM at member level, so I’ll probably start there in terms of formal training.