We sell products or services to different groups of people at different prices
People that are informed about the product or service.
People that are not informed about the product or service.
Do you take note of this when selling to a buyer?
Have you ever paid to get a website for your business?
The rush of having a website has died down because business owners have confused website designers and developers with digital marketers, digital agencies, etc.
I myself thought I knew how to get websites online visibility and increased traffic, but I really just started unlearning and relearning how to do it. And this was the decision I took when I got into the medical equipment supplies industry.
I knew I had to lock in and learn how to give my website more online visibility.
I watched videos and read articles, then built my medical equipment supplies website. I did the usual sitemap submission and integrated Google's website tools.
I created about 900 pages for my website to make sure I would get data coming in, and I could get to know the keywords I could start ranking for.
I started taking product pages one by one, and after research and checking out SERP results, I would optimise the content and structured data of these product pages.
It is a lot of work because of how I started and because I knew I ddin't want to spend on labour yet.
I get organic enquiries weekly via my Website and my Google Business Profile. And all my sales have been organic too. Adding Paid Ads would give me a boost.
I try to optimise my social media pages when I can, too. But I can't shift focus unless I can afford to pay an SMM. This means I am investing more in one channel
If you don't update your website regularly, have a clear goal or strategy, you will abandon your website. Always ask clear questions to your designers.
Lemme hear your opinion and your experience of having a website for your business.