Share insights from a few months of outbound
Tested outbound for the last couple months and noted a few things that helped me at the very beginning of this not so easy task
First I narrowed the ICP to exclude and filter people to reach the most interesting to me.
Also I realized I was putting too much into each message. Trying to cover multiple points just made it waaay way weaker, so I decided to focus on one clear pain point each time.
Basic personalization like name or company did not really change anything. What worked better was mentioning something recent like their posts or shared connections.
Also noticed LinkedIn alone is not enough. Some roles respond better to email, others prefer calls, so I started combining channels.
Another struggle was moving from spreadsheets to a proper workflow. Tested using a CRM, sales nav, and tools like linked helper to automate outreach. Still figuring out the best setup.
And one big lesson is testing one variable at a time. If you change both the hook and timing, you will not know what actually worked.
Still figuring things out, but hopefully this helps someone avoid a few mistakes.