What would make Lincoln relevant again and back to its glory days?
Rode in a Lincoln for the first time in over a decade. Did one as a passenger in an uber. Have to say i found it quite nice inside. It also rode nicely, not the boaty feel I remember from my dad’s town car back in the day where you drive over a log and feel nothing. Now this is only from a half hour ride in the backseat so I can’t speak on steering or throttle feel, none of that but I was pleasantly surprised how far these came from the Lincoln’s I used to be more familiar with decades ago. I rode the aviator and also thought it looked very elegant and luxurious.
Lincoln’s had never been on my radar and seems the only ones, or a vast majority, I see around here are for limos and/or rideshare drivers.
They otherwise seem like the forgotten middle child and not taken seriously as a luxury brand anymore. I don’t think many people are cross shopping Lincoln’s with bmw’s, mercedes or Lexus. At least around here (Silicon Valley) this seems the case.