
Record gold prices continue to shift demand dynamics
The World Gold Council’s Q1 2026 Gold Demand Trends report reveals that total quarterly gold demand reached 1,231t, a 2% increase year-on-year. While volumes increased modestly, the value of demand surged to a record US$193bn, up 74% year-on-year.
Around the world, retail investors were drawn to gold’s price momentum and safe-haven appeal, driving bar and coin demand up 42% year-on-year to 474t. Demand in China surged 67% year-on-year to a record 207t, considerably higher than the previous quarterly record of 155t in Q2’13. Other Eastern markets, including India, South Korea and Japan, also saw an increase in bar and coin buying, contributing to the ongoing structural shift in gold demand. Bar and coin demand was also supported by strong growth in the US and Europe, up 14% and 50% respectively.
Physically-backed gold ETF demand remained positive in Q1: holdings increased by 62t, largely supported by continued strength across Asian-listed funds, which added 84t over the quarter. Sizeable outflows in March, mostly from US listed funds, tempered what had been a very strong start to the year.