u/ConeDingus

Am I missing something in the settings or has Google pulled back on the whole broad match hype they used to do?

A few campaigns I’ve added broad match variations of the top converting keywords, the broad match keywords aren’t spending?

Edit: for added context the account has 299 conversions in last 7 days overall. 136 conversions on the campaign I’m wanting to scale up, and max conversions with target cpa is the bidding. Target cpa set is double what the cpa has been in last 7 days