Hiring CU student, $22-$25/hr 10-15hr/week
About us
We are a direct to consumer company that ships replacement orthodontic retainers directly to consumers. Customers order a kit, take their own impressions at home, mail them back, and we send them a new retainer — for a fraction of what an orthodontist charges. It’s a real product solving a real problem for a big audience, and we’re getting ready to put it in front of people.
The role
We’re looking for a marketing generalist to help drive our phase of growth. You’ll own two areas:
• Organic content (TikTok, Instagram Reels, YouTube Videos & Shorts)
• Paid media (Meta, Google, Reddit, TikTok Ads)
We’d rather invest in the right person and train the gaps than hire someone with a perfect resume and no hustle.
What you’ll do
• Pitch, shoot, edit, and post 2–5 short-form videos daily
• Manage comments, DMs, and community engagement
• Build and run paid ad campaigns (Meta, Google, Reddit, TikTok)
• Write ad copy, manage creative, and set up audiences
• Track performance and optimize campaigns
• Scale what works, kill what doesn’t, report weekly
• Support email/SMS, landing pages, and influencer outreach as needed
What we’re looking for
Content (core skill set)
• Strong instincts for short-form video
• Examples of content you’ve created (any context)
• Comfortable shooting/editing on phone
• Good on-camera presence OR can direct talent
• Strong engagement instincts
Paid media (baseline + willingness to learn)
• Some exposure to ads (even basic/academic/personal projects)
• Comfortable with numbers and dashboards
• Ability to write solid ad copy
Nice to have (not required)
• Experience with Meta, Google, Reddit, or TikTok Ads
• Familiarity with Google Analytics, Shopify, etc.
• Understanding of ROAS, CAC, CPC, CTR
• Experience with pixels, audiences, A/B testing
Personal qualities
• Curious, self-directed, fast-moving
• Excited about working in the orthodontic/dental space
Schedule & location
• Start: End of May 2026
• Hours: 10–15/week (flexible)
• Location: Hybrid — must be local to Boulder County for shoots
• Weekly team meetings required; some in person shoots and meetups
Compensation & perks
• $22–25/hour (DOE)
• Performance bonuses (based on content views)
• Viral bonuses for high-performing content
• Real ad budget to manage (not a sandbox)
• Creative ownership across channels
Additional perks:
• Up to $300 reimbursement for online marketing courses/books
• Coffee & food provided on shoot days
• Flexible schedule
• Professional development support
How to apply
Indeed: https://www.indeed.com/job/marketing-generalist-3707bf5be933e46c