u/ChuckDdouglas

Hey everyone!

I’d love to get your advice on Meta Ads.

I run an e-commerce poster store with an AOV around $100.

Current budget: ~$50/day

I’m trying to structure my campaigns in the most efficient way possible with this budget (so I want to avoid spreading it too thin).

From your experience:

- What setup would you go for today? (Advantage+? ABO? CBO?)

- How many campaigns / ad sets would you run with this budget?

- Would you focus only on prospecting or include retargeting already?

- And for creatives: UGC, static, or a mix?

Goal is simple: scale efficiently without wasting budget.

If you were in my position, what would you do concretely?

Thanks a lot !