u/CaterpillarOk1329

On Google Play, my app shows 4.6 in India but 3.3 in the US. My friend in the US sees the lower rating, while I see the higher one.
Is this because Google now shows country‑specific ratings based on recent reviews from that region, or is there something wrong with my listing?
Can the Play Console community explain how this works and whether it affects downloads or store ranking?

I’m an Android dev with a few apps using AdMob (banners, interstitials, rewarded), but my revenue and eCPM are still quite low even with decent impressions.

What are the most practical things that actually move the needle on AdMob earnings in 2026? For example:

• Ad formats & placements: Which mix (banners, interstitial, rewarded, native) tends to work best for non‑game apps?
• Mediation & bidding: Is mediation + bidding still worth the setup, or are others sticking mostly to AdMob‑only?
• eCPM floors: When do they help, and when do they just kill fill rate?
• User experience balance: How many impressions / hour are “too much” and start hurting retention?
• Other small tweaks: Enabling all ad types, A/B testing ad placements, category‑blocking, etc.—which ones have you seen give a real uplift?

If you’re comfortable sharing, I’d love to hear what changed your AdMob revenue the most (a single change, a pattern, or a setup you recommend).