u/CartographerQuiet754

I was wondering what’s the best way to setup Instagram ads?

I created a carousel for my products, and tagged each photo with the product on Instagram shop. Now, I’m wondering if I should boost the ad for my website, or if I should boost to drive purchases?

Also, for audience signal, I’m not sure if I want to use audience+ or if I should manually set it with no interests.

Thank you

I have ~400 fragrance impression products, but my images are almost identical across the catalog (same bottle + background, only liquid color changes).

I’m now updating them so each product has its own labeled image (actual fragrance name on the bottle).

From your experience, how much does image uniqueness impact CTR and conversion rate , especially for paid traffic (Google Shopping / Meta)?

Trying to figure out if this is a high-impact change or just incremental.