u/Careless_Feeling8057

Something I’ve genuinely been wondering...

India has produced some of the biggest names in global sports. From criket icons to Olympic champions, we clearly have talent, influence, and one of the largest sports consuming populations in the world.

But when it comes to sportswear, performance gear, or global athletic branding... why are we still mostly dependent on international giants like Nike, Adidas, Puma, etc?

Countries with strong sporting cultures have built brands that became symbols of identity, performance, and aspiration.

So why hasn’t India created its own large scale sports brand that represents Indian athletes on a global stage?

Is it lack of long term vision? Lack of investment? Consumer mindset? Or have Indian brands simply never been taken seriously enough in this space?

With the rise of sports culture, fitness awareness, and national pride, it feels like there’s a massive gap waiting to be filled.

I used to spend a few hours every week going through competitor websites, LinkedIn, pricing pages, reviews, product updates, random news mentions etc

It felt productive but honestly it was pretty messy. Too many tabs, too much noise, and no clear takeaway beyond “something changed somewhere.” Half the time I’d close everything and not even be sure what I actually learned

Lately I’ve stopped doing that entirely and started trying a tool that basically tracks competitor signals across public sources and sends a structured summary of what changed

Biggest difference so far isn’t just knowing that one thing changed. It’s seeing patterns across multiple small changes. Like hiring push + messaging tweak + pricing update all happening around the same time tells a much bigger story than any single update

Still early for me, but it’s already felt a lot more usable than manual tracking

Curious if others here have moved away from doing this manually. What’s been working for you?