How to File FDUTPA and OMMU complaints for misleading or deceptive promo changes
Sharing this because there has been growing confusion around recent dispensary promotional changes in Florida, especially QR-code based discounts where redemption terms appear to be changing after distribution.
This is not legal advice, just a straightforward guide for anyone who wants to formally document concerns with state regulators.
If you experienced something like:
A promo distributed via QR code or digital link
No stated requirement for physical card presentation at redemption
Later introduction of new conditions such as card must be present or additional restrictions
Terms changing after you already engaged with the promotion or submitted personal information
You may have grounds to file complaints under consumer protection and medical cannabis oversight channels.
FDUTPA Complaint (Florida Deceptive and Unfair Trade Practices Act)
FDUTPA covers misleading advertising and post-distribution changes to materially important terms.
File here:
https://www.myfloridalegal.com (Consumer Protection Division)
What to include:
Dispensary or company name
Dates of the promotion
How the promotion was originally presented (QR code, email, signage, etc.)
Original terms as shown at the time (screenshots if available)
What changed afterward (new restrictions or requirements)
How you relied on the promotion (submitted info, attempted redemption, visits, etc.)
Any denial or inconsistency at point of use
Helpful wording:
The promotional offer was distributed without disclosure of a physical card requirement or similar restriction. After consumer reliance, additional conditions were introduced that materially altered the original terms of the offer.
OMMU Complaint (Florida Medical Marijuana Program)
The Florida Office of Medical Marijuana Use also tracks dispensary conduct and patient-facing compliance issues.
Info portal:
What they care about:
patient communication consistency
promotional compliance
dispensary transparency
access issues tied to advertised offers
What to include:
same timeline as FDUTPA complaint
explanation of original terms versus later changes
emphasis on patient-facing inconsistency and lack of clarity
What strengthens complaints:
Screenshots of QR codes, emails, or promotional materials
Original FAQ or terms if available
Support chat or email responses
Proof of attempted redemption under original understanding
Why this matters:
These complaints are most effective when multiple patients independently report:
post-distribution changes to promotional conditions
unclear or shifting redemption requirements
inconsistency between advertised and enforced terms
FDUTPA Complaint Template (Florida Attorney General)
Copy and paste, then fill in brackets:
Subject: Complaint regarding misleading promotional terms
I am submitting a complaint under the Florida Deceptive and Unfair Trade Practices Act (FDUTPA) regarding a promotional offer issued by [DISPENSARY NAME].
On [DATE], I received or accessed a promotional offer distributed via [QR code / email / in-store card / website]. The offer was presented as [DESCRIBE ORIGINAL OFFER BRIEFLY, e.g. “a $25 discount code with no stated minimum spend or physical card requirement”].
At the time the promotion was accessed, the terms did not state that a physical card must be presented at redemption, nor did it indicate any additional restrictions beyond what was displayed at the point of distribution.
After I had already engaged with the promotion and/or provided personal information, I was informed that additional redemption conditions applied, specifically: [DESCRIBE NEW CONDITION, e.g. “physical card must be presented”].
This change materially altered the original terms of the promotion after consumer reliance.
As a result, I believe this may constitute a deceptive or unfair trade practice under FDUTPA.
Relevant details:
Business name: [NAME]
Date accessed: [DATE]
Promotion type: [QR / email / etc.]
Original terms presented: [SUMMARY]
Changed terms: [SUMMARY]
Impact: [DENIED DISCOUNT / CONFUSION / ADDITIONAL REQUIREMENTS / ETC.]
Attachments (if available):
Screenshots of promotion
Emails or QR landing pages
Store or chat communications
Receipts or attempted redemption records
OMMU Complaint Template (Florida Medical Marijuana Program)
Copy and paste:
Subject: Patient complaint regarding promotional consistency and redemption terms
I am submitting a complaint regarding a patient-facing promotional offer issued by [DISPENSARY NAME], which appears to have changed materially after distribution.
On [DATE], I accessed a promotional offer via [QR CODE / EMAIL / IN-STORE MATERIAL]. The promotion was presented without any requirement for a physical card at redemption and included the following stated terms: [SUMMARIZE ORIGINAL TERMS].
After engaging with the promotion and/or providing personal information, I was later informed of additional redemption requirements, specifically: [DESCRIBE NEW REQUIREMENT].
These conditions were not disclosed at the time the promotion was distributed and may create inconsistency in patient-facing communication and access to advertised benefits.
Details:
Dispensary: [NAME]
Date accessed: [DATE]
Original promotion: [SUMMARY]
Changed requirement: [SUMMARY]
How you were impacted: [DENIED / CONFUSION / ADDITIONAL STEPS REQUIRED]
Attachments (if available):
Screenshots of original QR promotion
FAQ or promotional text
Email/chat support responses
Proof of attempted redemption
Hope this is helpful for some patients affected by these types of deceptive practices.