Advice Needed
Need some help from Meta Ads experts 🙏
I run a marketing agency where we regularly run Meta ads for pharmacies, clinics, and doctor OPD visit campaigns. Usually doctors confirm only 2–3 days before visiting, so we run short-duration ads.
Earlier, Traffic/Call objective campaigns used to perform really well pharmacies were getting 100+ calls with around ₹2000 budget for 2 days. But nowadays, with similar setup and budget, we’re not even getting 20 calls.
What could be the reason behind this drop?
Any suggestions regarding audience, creatives, objectives, ad setup, or optimization would really help.
u/CREATILIA143 — 3 days ago