34k active ads for ONE product launched in 7 days. Is this a Meta glitch or aggressive scaling?
I’ve been analyzing a large dataset of active ads from the Meta Ads Library (processing millions of records). After clustering the data by destination URL/product, I stumbled upon an absolute anomaly.
I found clusters where a single product had around 30k ads launched within just 7 days, and all of them were marked as active at the time of data collection.
To give you a specific example: there is a cluster of 34,000 active video ads leading to the exact same product. These were launched across just 5 Facebook Pages.
But here is the crazy part: out of those 34k ads, there are only 22 unique video creatives. Meaning someone took 22 videos and duplicated them into 34,000 active ad IDs in a week. And the destination isn't a massive marketplace like Amazon or Temu; it's just a standard e-com funnel landing page.
My question is: is this a known Meta Ad Library anomaly/reporting bug, or is there a hardcore media buyer out there duplicating ads this aggressively?
From a technical standpoint, it doesn't look like a glitch. I have the actual unique Meta Ad IDs for all 34k records, and they all successfully resolve to the exact same URL. So in theory, this seller is actually pushing this massive volume of duplicated campaigns.
How is this even possible without getting instantly banned? Has anyone seen a strategy like this? I’d love to hear your thoughts on this.