Building a premium handcrafted leather bag brand from Morocco - looking for honest feedback
I'm a self-employed videographer and content creator.
I've been thinking about launching a physical product brand alongside my service business.
The concept:
Premium handcrafted leather bags produced by artisans in Morocco. Starting with one product, a minimal leather backpack in cognac with gold hardware. Modern design with subtle traditional Moroccan details. Plan is to expand the product range over time with more bag styles and leather accessories.
My advantage:
I can handle all the marketing myself since I already run a videography business.
The gap I see:
I saw nobody in the German-speaking market is actively marketing quality Moroccan handcrafted leather goods with a strong brand identity. I saw one in UK, his product seems good and it he seems to make revenue with it, but his marketing is dead.
Would love to hear honest thoughts, does this have legs, or am I missing something?