$20k to spend on social - experiment
If you have 20k to spend on social, with a goal being trafic to your website, what would you do ?
This budget must integrate everything needed.
Things I personally consider and will test independently:
1- regular influencer marketing. I guess I can have a big influencer (300-500k followers) sharing on both IG and TikTok.
2- creatives + ads: I guess an agency can make 5-10 creatives for 4-5k and I can spend the rest on a trafic campaign.
3- UGC at scale + reuse of creatives for TikTok/insta boost. I guess I can have 100-200 real ugc posted on ig+ tiktok for 2-3k$, have some organic growth and re-use the best creatives for ads with the 17-18k budget
- Try to make it with a full organic strategy on my company page. I would pay a freelancer to manage my accounts and create videos. I can may be post 2-3 videos a week for 3-4 months with a 20k$ budget
Any other idea ?
I will try and compare all these tactics in the coming weeks and post my learnings here.