Are AI-driven referrals already a thing?
Curious whether anyone else has noticed websites beginning to receive referral traffic from AI tools like ChatGPT or Perplexity. It feels early, but I’ve been seeing enough unexpected sessions to start wondering whether we’re at the beginning of a broader shift in how people discover information online.I started tracking this through Zen Reports because manually filtering analytics every time became repetitive fast. Curious if anyone else here is thinking about the traffic side of AI adoption.