Paint
Painters saying “I put on 4 coats and it still won’t cover” — is it really the paint?
I keep seeing posts where someone says they put on 3–4 coats of a product and it still won’t hide/cover. I’m curious what everyone thinks, because in most situations, if you’re using a decent paint, applying it at the proper spread rate/mileage, and following the recoat/dry time directions, two coats should usually get you there.
Obviously there are exceptions: going over a very dark or bright color, drastic color changes, certain reds/yellows/oranges, poor surface prep, cheap paint, no primer when one was needed, or trying to stretch the product too far.
But I feel like a lot of “this paint won’t cover” complaints may actually come down to application: rolling it too thin, overworking it, using the wrong roller cover, not loading enough paint, not allowing proper dry time, or expecting one product to do something it wasn’t designed to do.
Not trying to start a brand war — just asking from a practical standpoint. If someone is truly applying two full coats correctly and at the right mileage, how often are you actually seeing coverage failures? And when you hear “I did 4 coats and it still won’t hide,” what’s the first thing you suspect?