Shop critique & feedback : I published my first listing and would love to have your feedback on my shop & strategy
I am a complete beginner and I just created an Etsy Shop to sell digital products.
I started by publishing 2 listings (French / English) containing each 2 Wedding Canva Templates : 1 wedding invitation & 1 wedding weekend timeline.
In order to be compliant with the rules, I replied to 2 two of the questions required, you can find my answers below.
This is the link to my Etsy shop : boutiquecreativelove.etsy.com
I have a few questions regarding my shop :
1- Was it a good idea to open the shop whilst having only 1 product to sell? Should I have made a dozen of products and then get them published at once so that people visiting the shop find various products to choose from?
2- Could you please share your honest feedback about my shop? My listing, the visuals, the description, etc ? What can I change / improve ? Would you click on my listing if you were browsing wedding templates? Would you buy it? If not, what's stopping you?
3- As I only have 1 product for now, I don't want to invest in marketing. In that case, how should I do to bring exposure and have more views?
4- I intend to make an english and a french version for all my digital templates. Should I put them in the same listing, so the buyers would get both versions when they purchase, or should I have 2 seperate listings as I did for my first listing?
If you think I should have only one listing for both versions, how should I deal with the title and description language? Or maybe I shouldn't worry about it at all as it gets automatically translated?
5- Do you have any advice to share with me regarding my product? Should I stick to this type of products or is it too saturated and unavoidably will be a failure, in which case I should look for a niche that is still narrow?
6- How do you find my pricing?
7- What should I focus on more next : publishing more products, or focusing on the one I listed and its visibility and reach?
8- If this was your shop, what would you fix first?
Thank you all for your time and your valuable help!
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Those are my answers to 2 of the questions:
1- What inspired me to create this shop?
I love art, design, and enjoy coming up with creative ideas. It was not my area of studies though. I always dreamed and wanted to (at some point in my life) make a living out of my own creations. Lately I started thinking about it more seriously, I would like to spare more time to create and explore what I could do.
In parallel, I got married recently and designed the invitation and the weekend program for my own wedding, and got compliments from everyone. So I thought I could start from there by adjusting those cards and pushing them as a first product test to see how Etsy works, if the listing can get any traction, etc..
Starting from there, I would like to scale by putting more digital products on various subjects (currently working on a CV template)
2- What research have your already done on your shop prior to opening? What is something you learned from that research?
- I did research about existing digital products, I saw that the market is pretty much saturated and understood that it would be super difficult to stand out
- I also learned that it's not the perfect product that sells, but the way it's presented, the need it satisfies, and the effort made to reach the maximum of people