GPM Group Campaign - analysis/assistance needed
Edit/update: for fairness and transparency, support agreed to repitch to more active, higher traffic alternatives, and aim for a result more aligned with the campaign bought, which is very fair.
As title infers, I would like some eyes/thoughts on the below from people more clued in than me
Currently awaiting a response from support. Severe underperformance from estimated metrics on a campaign. 94% gap with delivered Vs absolute lowest estimated stream number (Breakout campaign 2.5k lowest estimation, delivered 152). Some way off any reasonable expectation.
it may well be a complete mismatch in the song I provided vs their ability to do anything with it (i.e. they found it shit/unpitchable) and other genres may flourish, but currently it's a disappointing pill to consume.
But, let's take at face value a campaign that advertises circa 2.5 to 6k estimated streams clocking out at 152 is not a success. I know for sure of 4 curated playlists that I was placed in by GPM.
To add context. 121 listeners, 14 monthly active at one point with 2.3 streams per active listener. 14 saves. Song popularity score of 4. 157 playlist adds - now (unless someone can advise otherwise here) 129% playlist adds rate Vs listeners set off some alarm bells, but so far I have seen nothing that indicates bots/untoward activity, when all the above info is taken together. Again, happy to be corrected.
So devils advocate I take these figures at face value; if id gotten 1500 streams which is still way below estimation of that package but more reasonable, and the trend somewhat continued (though I guess it's not the way it works/scalable in that way) id be in a much healthier position no? It reads (at this point) that the track has stickiness and resonated, and had streams been delivered closer to the figures estimated, there could've been higher velocity and popularity score garnered?
Feel free to correct me here if am way off by the way, genuinely.
Thank you in advance 🙂