u/Best-Cancel7791

So I started as Head of Paid for a new company and the media buyer there is running creative testing with tROAS. This is WILD to me. Ads are barely getting spend, there's around 60% of active ads that have gotten $10 or less in the last 30 days.

Anyone else testing creatives in tROAS? I've never done this and find this quite bizzare. I don't think you can get any proper learnings quickly enough with that kind of a setup.