u/BearFunny1764

Has anyone else had TikTok Shop violations for videos featuring their children using products normally? Feeling really frustrated/confused.

I’m a TikTok Shop affiliate creator and recently had a product link removed for a video showing my two toddlers playing on their toy ride-on cars in our garden.

The video was literally just a short clip of them playing normally. No speaking to camera, no “buy this”, no product claims, no weird/inappropriate content at all. They don’t even look at the camera. Music was overlaid so you can’t hear voices. They were fully clothed and just playing outside.

TikTok flagged it for violating policies around minors in e-commerce content.

What’s confusing me is their published policy wording seems to focus on minors independently promoting/selling products or directly engaging in commercial behaviour. My children were not doing that at all. They were just using an age-appropriate toy.

This actually happened to me once before with a similar video (my kids wearing children’s clothing from TikTok Shop). I appealed it and support later admitted the violation had been incorrectly applied by AI moderation and they removed it.

At the time I also raised that loads of creators post similar content and asked why mine had been singled out. TikTok support actually confirmed those example videos were allowed content.

So naturally I assumed this style of content was compliant.

Fast forward to now, I get another violation for very similar content. My appeal instantly fails saying I didn’t provide proof of age?? Even though I’m already age-verified as a TikTok Shop affiliate and it never asked me for proof of ID when I was filling out my appeal. Then support tells me the issue is because “a minor appeared alone for more than half the video duration”.

But I genuinely cannot find that wording anywhere in their public-facing policy docs.

What’s frustrating is there are STILL countless TikTok Shop videos live right now showing children modelling clothes, opening toys, playing with products etc with no adult physically visible in frame.

TikTok’s latest reply basically says: “Any minor present in e-commerce content should be accompanied by an adult.”

But again… that seems VERY different to the actual published wording around minors independently promoting products.

I’m honestly trying to follow the rules properly here, but the guidance feels completely inconsistent depending on who reviews the case.

Has anyone else had this happen?
Did anyone manage to escalate it further or overturn it?
Or has TikTok quietly changed how they enforce these policies recently?

Would genuinely appreciate advice from other creators because I feel like I’m getting completely contradictory information from support. I just want to get my content right and not risk another violation in future

Hi all! I started up on TTS about 6 weeks ago. I wanted my page to be about my ‘reset’- getting more organised, dressing better, renovating my home etc. I also want to monetise. I quickly gained 500 followers in about 10 days- posting content about our home, family life, garden, my weight loss etc. I then joined TT shop as an affiliate and I’ve been doing well so far, and I’m now on 1100 followers. I’ve picked products I’ve genuinely wanted to buy and use such as clothing or things for our home. I’ve been posting 2-3 videos a day, and at least one of these is a product video. Getting up to 2 a day product videos too. My general content about life is still going up daily in between product posts and getting good engagement. I want my channel to be authentic and relatable, and my audience is fellow millenial mums.

I started earning on sales on 14th April and managed £40 in commissions overall that month, and so far in May I’m on £20, so at this rate should be a better month. I have had some videos really take off especially when featuring my kids wearing clothing finds, or gardening products (I’m a keen gardener) I have also paid to promote a few times which has helped with sales. Which I now realise may have been a mistake for organic reach.

So my question is- do I carry on with one profile that is all this blended content? Or do I need to create a few different accounts for different focuses. I realise that to do well on TT you need to have a niche. I’m not sure if posting both products videos and personal life is detrimental and could be confusing for the algorithm? I could repost some of my lifestyle/personal content into a new profile I guess? But a shame to lose that engagement I’ve had so far and start again with a new audience.

I would like to be able to monetise with regular consistent income from TTS as an affiliate, and I’d also like to be able to promote other things I can do such as selling digital products which are lifestyle, fitness and wellness based. I’m a postnatal and menopause coach and also work in marketing as my ‘day job’ but I want to be independent and grow myself on TT.

Any advice welcome!

Hi all! I started up on TTS about 6 weeks ago. I wanted my page to be about my ‘reset’- getting more organised, dressing better, renovating my home etc. I also want to monetise. I quickly gained 500 followers in about 10 days- posting content about our home, family life, garden, my weight loss etc. I then joined TT shop as an affiliate and I’ve been doing well so far, and I’m now on 1100 followers. I’ve picked products I’ve genuinely wanted to buy and use such as clothing or things for our home. I’ve been posting 2-3 videos a day, and at least one of these is a product video. Getting up to 2 a day product videos too. My general content about life is still going up daily in between product posts and getting good engagement. I want my channel to be authentic and relatable, and my audience is fellow millenial mums.

I started earning on sales on 14th April and managed £40 in commissions overall that month, and so far in May I’m on £20, so at this rate should be a better month. I have had some videos really take off especially when featuring my kids wearing clothing finds, or gardening products (I’m a keen gardener) I have also paid to promote a few times which has helped with sales. Which I now realise may have been a mistake for organic reach.

So my question is- do I carry on with one profile that is all this blended content? Or do I need to create a few different accounts for different focuses. I realise that to do well on TT you need to have a niche. I’m not sure if posting both products videos and personal life is detrimental and could be confusing for the algorithm? I could repost some of my lifestyle/personal content into a new profile I guess? But a shame to lose that engagement I’ve had so far and start again with a new audience.

I would like to be able to monetise with regular consistent income from TTS as an affiliate, and I’d also like to be able to promote other things I can do such as selling digital products which are lifestyle, fitness and wellness based. I’m a postnatal and menopause coach and also work in marketing as my ‘day job’ but I want to be independent and grow myself on TT.

Any advice welcome!

Hi all! I started up on TTS about 6 weeks ago. I wanted my page to be about my ‘reset’- getting more organised, dressing better, renovating my home etc. I also want to monetise. I quickly gained 500 followers in about 10 days- posting content about our home, family life, garden, my weight loss etc. I then joined TT shop as an affiliate and I’ve been doing well so far, and I’m now on 1100 followers. I’ve picked products I’ve genuinely wanted to buy and use such as clothing or things for our home. I’ve been posting 2-3 videos a day, and at least one of these is a product video. Getting up to 2 a day product videos too. My general content about life is still going up daily in between product posts and getting good engagement. I want my channel to be authentic and relatable, and my audience is fellow millenial mums.

I started earning on sales on 14th April and managed £40 in commissions overall that month, and so far in May I’m on £20, so at this rate should be a better month. I have had some videos really take off especially when featuring my kids wearing clothing finds, or gardening products (I’m a keen gardener) I have also paid to promote a few times which has helped with sales. Which I now realise may have been a mistake for organic reach.

So my question is- do I carry on with one profile that is all this blended content? Or do I need to create a few different accounts for different focuses. I realise that to do well on TT you need to have a niche. I’m not sure if posting both products videos and personal life is detrimental and could be confusing for the algorithm? I could repost some of my lifestyle/personal content into a new profile I guess? But a shame to lose that engagement I’ve had so far and start again with a new audience.

I would like to be able to monetise with regular consistent income from TTS as an affiliate, and I’d also like to be able to promote other things I can do such as selling digital products which are lifestyle, fitness and wellness based. I’m a postnatal and menopause coach and also work in marketing as my ‘day job’ but I want to be independent and grow myself on TT.

Any advice welcome!