(New to car sales. About five months in)
I'm a super friendly guy, I have a background in comedy and stage performance, and I'm kind of a natural entertainer. So far, I feel like I can nail pretty much every step of the sale..
Except the pencil. Negotiations. I make the customer my friend, find the best car for them, and I try hard to put together a deal that works for them. I just have such a hard time telling them "No, we can't lower the price anymore. This is the absolute best deal." Or convincing them to accept the offer I'm presenting
And then figuring out their objections, overcoming them, etc.
I'm working hard to get better at it, but it's the main part of the job that doesn't come naturally to me.
Help? Any tips?
Don't say "become a farmer instead," because I'm very determined to overcome this. It feels like the last piece of the puzzle I need to become a decent salesman