Hello possible penpal!

I have been writing for about a year now to various people in my own country and outside, and I have come to absolutely love the act of writing and receiving physical letters through the mail. The experience of nice stationery and packaging something up is just awesome.

I am looking for someone who's interested in doing a slightly lass casual "hey what's up" kind of letter, and more of a poetic piece of writing that I'll want to keep for a long time. I'm not an illustrator, but I also drawing and writing poems. I think things in this vein would make for a truly great penpal exchange/relationship.

Please DM me if you're interested, I look forward to hearing from you!

After a decade of nonprofit design and comms work, there are some things that a lot of nonprofits do online that hold them back

(tiny note that my name is Luke and none of this was written or edited by AI, this is based on my real experience as a nonprofit designer and marketing specialist)

Hey all! I've been in the fundraising and advocacy communications game for a long time, doing design and campaign work for Doctors Without Borders, 9/11 Museum & Memorial, and AARP. I have also done a dizzying amount of projects for smaller nonprofits and local orgs - many of which have very little resources for marketing.

But there are a few things that come up as pretty common mistakes or things that fly under the radar that hurt engagement on things like organic social, paid media, and google search ads.

I wanted to share some of these things because they can be very small things that make a HUGE difference in donations, engagement, and brand/mission awareness as an organization. Please take this as a high-level perspective on these things as a nonprofit comms person.

Buttons (Where are they?)

It's crazy how many places buttons should exist where they so often don't. The point isn't to overwhelm your supporters with buttons, but they should be given as many opportunities to click a button to donate or get involved as possible (whatever your main CTA is).

One of the main places to do this is in your email template - at the top AND the bottom of the template itself. One of the reasons this is great is because it is a passive soft ask ALL the time - even on purely engagement or cultivation emails your supporters are seeing a button. I hate to say it is sometimes a number game, but I think of the story that one of the reasons Youtube won out over all the other video platforms was because they had 3-5 places to click to share a video rather than one.

Photos (Just 10 good ones)

As a comms person, I'm always relieved when an org has at least SOME good photos. I absolutely get it - if your org consists of 5 paid employees total outside of volunteers and none of you have experience as a pro photographer, it can seem low on the priority list. No one has to be a professional photographer - but do you have a slack group for volunteers that you could ask? Can you borrow a cheap DSLR from a friend?

Even spending an hour on a quick photo shoot before an event or getting photos of places/people who are related to your mission can make a huge difference. You would be surprised what a designer or comms person can do with 10 good photos. The difference in a paid ad that has an awkward and blurry photo and one that has a high-res photo related to the work is 'ginormous.' It not only shows that you are a legit organization, it allows supporters and potential supporters to connect with your people and your mission - it makes it feel more 'real.'

It might take 3 hours out of a week, but if you can get 10 GOOD photos it can take you a long way in your online engagement.

Canva Templates (One-time project for ongoing payoff)

This one is possibly the hardest of the three - because it requires a bit of investment in a designer / comms person, but I promise it's an incredible bang for your buck.

Hire a designer to create a one-time Canva template project for your social and paid ad posts. I know this involves budget, but hear me out: Templates can be used for YEARS before they need to be updated - if you get a good 10 templates on Canva that you can choose from and change the brand colors as needed, you can effectively have a system that will allow you to post dozens and dozens of visually distinct assets for the foreseeable future. Especially if you indicate this aproach to a designer - they can prioritize this system for your use and for its ability to be adjustable and agile over time.

The clunky instagram posts often make it difficult for supporters and potential supporters to see the org as more "legit" in many cases (by 'legit' I mean established and effective in their mission). Many nonprofits don't have the luxury of having a designer or comms person on the day-to-day team, and the template approach is EXACTLY what I would do if I wasn't a designer.

I really hope this was helpful, I listed the things that were most actionable and doable because I know the day-to-day of nonprofit work can be grueling.

If you have any questions or want to chat about these things, feel free to contact me on the "About" section of my portfolio here: https://www.lukeherbertjackson.com/about

[supprimé]

After a decade of marketing and social media advocacy graphic design work, there are some things that a lot of small companies and orgs do online that hold them back

(tiny note that my name is Luke and none of this was written or edited by AI, this is based on my real experience in advocacy design and marketing)

Hey all! I've been in the social media marketing and advocacy communications game for a long time, doing design and campaign work for Doctors Without Borders, 9/11 Museum & Memorial, and AARP (among many for-profit corporations as well!). I have also done a dizzying amount of projects for smaller local companies and orgs - many of which have very little resources for marketing.

But there are a few things that come up as pretty common mistakes or things that fly under the radar that hurt engagement and ROI on things like organic social, paid media, and google search ads.

I wanted to share some of these things because they can be very small elements that make a HUGE difference in donations, engagement, and brand awareness as an organization. Please take this as a high-level perspective on these things as a marketing comms person with a definite bend towards nonprofit work - but in the end it's all very related to appealing to your audience and inspiring action.

Buttons on Social Posts (Where are they?)

It's crazy how many places buttons should exist where they so often don't. The point isn't to overwhelm your audience with buttons, but they should be given as many opportunities to click a button to donate or get involved as possible (whatever your main CTA is).

One of the main places to do this is in your paid ads. I hate to say it is sometimes a number game, but I think of the story that one of the reasons Youtube won out over all the other video platforms was because they had 3-5 places to click to share a video rather than one.

Photos (Just 10 good ones)

As a marketing person, I'm always relieved when an org has at least SOME good photos. I absolutely get it - if your org consists of 5 paid employees total and none of you have experience as a pro photographer, it can seem low on the priority list. No one has to be a professional photographer - but do you have a slack group that you could ask? Can you borrow a cheap DSLR from a friend?

Even spending an hour on a quick photo shoot before an event or getting photos of places/people who are related to your work can make a huge difference. You would be surprised what a designer or comms person can do with 10 good photos. The difference in a paid ad that has an awkward and blurry photo and one that has a high-res photo related to the work is 'ginormous.' It not only shows that you are a legit company or org, it allows your audience to connect with your people and your product/mission - it makes it feel more 'real.'

It might take 3 hours out of a week, but if you can get 10 GOOD photos it can take you a long way in your online engagement.

Social Media Canva Templates (One-time project for ongoing payoff)

This one is possibly the hardest of the three - because it requires a bit of investment in a designer / comms person, but I promise it's an incredible bang for your buck.

Hire a designer to create a one-time Canva template project for your social and paid ad posts. I know this involves budget, but hear me out: Templates can be used for YEARS before they need to be updated - if you get a good 10 templates on Canva that you can choose from and change the brand colors as needed, you can effectively have a system that will allow you to post dozens and dozens of visually distinct assets for the foreseeable future. Especially if you indicate this approach to a designer - they can prioritize this system for your use and for its ability to be adjustable and agile over time.

The clunky instagram posts often make it difficult for your audience to see the company as more "legit" in many cases. Many smaller orgs don't have the luxury of having a designer or comms person on the day-to-day team, and the template approach is EXACTLY what I would do if I wasn't a designer.

I really hope this was helpful, I listed the things that were most actionable and doable because I know the day-to-day of work can be grueling.

If you have any questions or want to chat about these things/collaborate, feel free to message me!

(tiny note that my name is Luke and none of this was written or edited by AI, this is based on my real experience in advocacy design and marketing)

Hey all! I've been in the marketing and advocacy communications game for a long time, doing design and campaign work for Doctors Without Borders, 9/11 Museum & Memorial, and AARP (among many for-profit corporations as well!). I have also done a dizzying amount of projects for smaller local companies and orgs - many of which have very little resources for marketing.

But there are a few things that come up as pretty common mistakes or things that fly under the radar that hurt engagement and ROI on things like organic social, paid media, and google search ads.

I wanted to share some of these things because they can be very small elements that make a HUGE difference in donations, engagement, and brand awareness as an organization. Please take this as a high-level perspective on these things as a marketing comms person with a definite bend towards nonprofit work - but in the end it's all very related to appealing to your audience and inspiring action.

Buttons (Where are they?)

It's crazy how many places buttons should exist where they so often don't. The point isn't to overwhelm your audience with buttons, but they should be given as many opportunities to click a button to donate or get involved as possible (whatever your main CTA is).

One of the main places to do this is in your email template - at the top AND the bottom of the template itself. One of the reasons this is great is because it is a passive soft ask ALL the time - even on purely engagement or cultivation emails your audience is seeing a button. I hate to say it is sometimes a number game, but I think of the story that one of the reasons Youtube won out over all the other video platforms was because they had 3-5 places to click to share a video rather than one.

Photos (Just 10 good ones)

As a marketing person, I'm always relieved when an org has at least SOME good photos. I absolutely get it - if your org consists of 5 paid employees total and none of you have experience as a pro photographer, it can seem low on the priority list. No one has to be a professional photographer - but do you have a slack group that you could ask? Can you borrow a cheap DSLR from a friend?

Even spending an hour on a quick photo shoot before an event or getting photos of places/people who are related to your work can make a huge difference. You would be surprised what a designer or comms person can do with 10 good photos. The difference in a paid ad that has an awkward and blurry photo and one that has a high-res photo related to the work is 'ginormous.' It not only shows that you are a legit company or org, it allows your audience to connect with your people and your product/mission - it makes it feel more 'real.'

It might take 3 hours out of a week, but if you can get 10 GOOD photos it can take you a long way in your online engagement.

Canva Templates (One-time project for ongoing payoff)

This one is possibly the hardest of the three - because it requires a bit of investment in a designer / comms person, but I promise it's an incredible bang for your buck.

Hire a designer to create a one-time Canva template project for your social and paid ad posts. I know this involves budget, but hear me out: Templates can be used for YEARS before they need to be updated - if you get a good 10 templates on Canva that you can choose from and change the brand colors as needed, you can effectively have a system that will allow you to post dozens and dozens of visually distinct assets for the foreseeable future. Especially if you indicate this approach to a designer - they can prioritize this system for your use and for its ability to be adjustable and agile over time.

The clunky instagram posts often make it difficult for your audience to see the company as more "legit" in many cases. Many smaller orgs don't have the luxury of having a designer or comms person on the day-to-day team, and the template approach is EXACTLY what I would do if I wasn't a designer.

I really hope this was helpful, I listed the things that were most actionable and doable because I know the day-to-day of work can be grueling.

If you have any questions or want to chat about these things, feel free to message me!

(tiny note that my name is Luke and none of this was written or edited by AI, this is based on my real experience as a nonprofit designer and marketing specialist)

Hey all! I've been in the fundraising and advocacy communications game for a long time, doing design and campaign work for Doctors Without Borders, 9/11 Museum & Memorial, and AARP. I have also done a dizzying amount of projects for smaller nonprofits and local orgs - many of which have very little resources for marketing.

But there are a few things that come up as pretty common mistakes or things that fly under the radar that hurt engagement on things like organic social, paid media, and google search ads.

I wanted to share some of these things because they can be very small things that make a HUGE difference in donations, engagement, and brand/mission awareness as an organization. Please take this as a high-level perspective on these things as a nonprofit comms person.

Buttons (Where are they?)

It's crazy how many places buttons should exist where they so often don't. The point isn't to overwhelm your supporters with buttons, but they should be given as many opportunities to click a button to donate or get involved as possible (whatever your main CTA is).

One of the main places to do this is in your email template - at the top AND the bottom of the template itself. One of the reasons this is great is because it is a passive soft ask ALL the time - even on purely engagement or cultivation emails your supporters are seeing a button. I hate to say it is sometimes a number game, but I think of the story that one of the reasons Youtube won out over all the other video platforms was because they had 3-5 places to click to share a video rather than one.

Photos (Just 10 good ones)

As a comms person, I'm always relieved when an org has at least SOME good photos. I absolutely get it - if your org consists of 5 paid employees total outside of volunteers and none of you have experience as a pro photographer, it can seem low on the priority list. No one has to be a professional photographer - but do you have a slack group for volunteers that you could ask? Can you borrow a cheap DSLR from a friend?

Even spending an hour on a quick photo shoot before an event or getting photos of places/people who are related to your mission can make a huge difference. You would be surprised what a designer or comms person can do with 10 good photos. The difference in a paid ad that has an awkward and blurry photo and one that has a high-res photo related to the work is 'ginormous.' It not only shows that you are a legit organization, it allows supporters and potential supporters to connect with your people and your mission - it makes it feel more 'real.'

It might take 3 hours out of a week, but if you can get 10 GOOD photos it can take you a long way in your online engagement.

Canva Templates (One-time project for ongoing payoff)

This one is possibly the hardest of the three - because it requires a bit of investment in a designer / comms person, but I promise it's an incredible bang for your buck.

Hire a designer to create a one-time Canva template project for your social and paid ad posts. I know this involves budget, but hear me out: Templates can be used for YEARS before they need to be updated - if you get a good 10 templates on Canva that you can choose from and change the brand colors as needed, you can effectively have a system that will allow you to post dozens and dozens of visually distinct assets for the foreseeable future. Especially if you indicate this aproach to a designer - they can prioritize this system for your use and for its ability to be adjustable and agile over time.

The clunky instagram posts often make it difficult for supporters and potential supporters to see the org as more "legit" in many cases (by 'legit' I mean established and effective in their mission). Many nonprofits don't have the luxury of having a designer or comms person on the day-to-day team, and the template approach is EXACTLY what I would do if I wasn't a designer.

I really hope this was helpful, I listed the things that were most actionable and doable because I know the day-to-day of nonprofit work can be grueling.

If you have any questions or want to chat about these things, feel free to message me on the "About" section of my portfolio site at lukeherbertjackson .com

Hey all, I've just transferred all my music to this player and the themes seem to work fine other than being able to play music lol I can play with the standard operating UI when I boot up the original version, but whenever I'm in Rockbox all of the tracks just skip automatically. I know the files aren't corrupted, I feel like this is just a little thing I'm not seeing or something.

Would love help here if there's an obvious thing going wrong - thank you in advance!

Hey all, would love help - I guess I can't upload a video but it just auto skips through the entire album at once at a rapid pace. This has happened with both mp3 and flac files.

Would love help with how to fix, thank you so much!

Hello stranger! Are you fascinated by old cults, lost religions, ancient monuments, and unsolved mysteries?

I want to have a penpal to exchange crafted letters with care and attention in order to share stories and lore of real places and histories in the world. These don't have to confirmed nonfiction, but has to have some basis in the world or in legend. It doesn't always have to be spooky, and I'm not looking for graphic details of serial killer stuff, but I mostly want to send and receive letter packages that are well built-out with research, maybe some materials included, handdrawn art (possibly), flora, or anything related to what the topics is about. We would be choosing a piece of lore about something, somewhere, or someone each time.

Please DM me if interested and what most drew you to this post. You don't need to be a professional writer or illustrator - I mostly just want to have these letters be immersive and spooky and a cool experience, let's try to outdo each other!

I look forward to hearing from you, please DM rather than comment if you're interested. People who tell me what their favorite piece of ancient history is will show me how much they read of this post lol but all are welcome obviously!!

(noting that I am young/progressive, not interested in writing with any maga or conservative people - can be from US or anywhere in the world I can send letters to!)