u/B3RG92

Think about it. Christopher Ward is already shedding parts of its identity to make its Sealander look the the Oyster Perpetual by removing the trident. Why not just embrace it fully?

CW watches sit comfortably below Tudor in price. And they offer an entry point for people who might eventually move to Tudor and then Rolex.

And there's plenty of room to move Christopher Ward upmarket to where Tudor is now and Rolex up to holy trinity prices since they're already moving that direction. Maximum profit follows.