u/ArmComprehensive912

Hey guys,

I’m running ads for a mobile app in Search using Google Ads and I’ve found some relatively cheap keywords with good potential (low CPC).

Right now I’m trying to decide on a bidding strategy:

Would it be better to start with Maximize Clicks (with a CPC limit) or go straight to Maximize Conversions?

Also, if I choose Maximize Conversions — should I set a target CPA from the beginning, or let it run without a target first?

For context:

• I only have 2 conversion so far (trial signup)
• I’m still in the early testing phase

Would really appreciate any advice or real experiences 🙏